AP-News
"It's like buying a car in the old days. I bought a car for less than this thing costs," said Ben Zimmerman, 71, during a visit to a Best Buy in the Minneapolis suburb of Roseville. He and his wife were picking out the TV they were buying each other for their anniversary. They settled on a 26-inch Sony, which they planned to use mostly for watching DVDs.

He ended up paying about $1,800 for an LCD TV, and shelled out another $250 for a five-year extended warranty.