kaorder1999
12-19-2007, 11:22 AM
Uh Oh!
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Six Flags wants to sell beer at its Arlington parks
Alcohol already served in San Antonio
10:19 AM CST on Wednesday, December 19, 2007
By JENNIFER CHAMBERLAIN / The Dallas Morning News
jchamberlain@dallasnews.com
Arlington theme parks Six Flags Over Texas and Hurricane Harbor may begin selling beer as soon as this spring if the company’s permit is approved.
Six Flags Inc., which owns the two parks, has applied to the Texas Alcoholic Beverage Commission for a license to sell alcohol at the two parks. In accordance with state law, signs were posted Monday, beginning a 60-day public comment period. If the application is approved, the park may begin selling beer sometime in March, said John Bement, senior vice president of in-park services for Six Flags Over Texas.
The parks' New York-based parent company has lost money recently, but Mr. Bement said the decision was not financially motivated.
"Truthfully, revenue is not the driving force here," he said. "For some time now, many of our guests have requested beer as an option while enjoying a meal at the park, and it's really for that reason that we've taken these steps to provide beer at the park."
Some other Six Flags theme parks, including Fiesta Texas and Sea World in San Antonio, already serve alcohol. Mr. Bement also said the company would take strict measures to ensure that minors do not have access to alcohol at the park.
"We will have very strict guidelines in place along with extensive training and auditing procedures to make sure the serving is controlled," he said.
Six Flags, the second-biggest U.S. theme-park operator after Walt Disney Co., has lost money in the last four quarters and has seen its revenue decline as attendance falls and spending on new rides increases. Earlier this year, the company announced plans to sell seven theme parks for $312 million to a company led by Dallas business executive Michael Jenkins. That sale did not include the Arlington park.
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Six Flags wants to sell beer at its Arlington parks
Alcohol already served in San Antonio
10:19 AM CST on Wednesday, December 19, 2007
By JENNIFER CHAMBERLAIN / The Dallas Morning News
jchamberlain@dallasnews.com
Arlington theme parks Six Flags Over Texas and Hurricane Harbor may begin selling beer as soon as this spring if the company’s permit is approved.
Six Flags Inc., which owns the two parks, has applied to the Texas Alcoholic Beverage Commission for a license to sell alcohol at the two parks. In accordance with state law, signs were posted Monday, beginning a 60-day public comment period. If the application is approved, the park may begin selling beer sometime in March, said John Bement, senior vice president of in-park services for Six Flags Over Texas.
The parks' New York-based parent company has lost money recently, but Mr. Bement said the decision was not financially motivated.
"Truthfully, revenue is not the driving force here," he said. "For some time now, many of our guests have requested beer as an option while enjoying a meal at the park, and it's really for that reason that we've taken these steps to provide beer at the park."
Some other Six Flags theme parks, including Fiesta Texas and Sea World in San Antonio, already serve alcohol. Mr. Bement also said the company would take strict measures to ensure that minors do not have access to alcohol at the park.
"We will have very strict guidelines in place along with extensive training and auditing procedures to make sure the serving is controlled," he said.
Six Flags, the second-biggest U.S. theme-park operator after Walt Disney Co., has lost money in the last four quarters and has seen its revenue decline as attendance falls and spending on new rides increases. Earlier this year, the company announced plans to sell seven theme parks for $312 million to a company led by Dallas business executive Michael Jenkins. That sale did not include the Arlington park.