View Full Version : What does this mean to you?
CalallenWildcat
07-27-2007, 09:27 AM
Over at an SMU site (ponyfans.com), we are discussing the merits of a brand-new marketing campaign. The logo of this campaign is shown below. There is a slogan as well...let's see if you guys can figure it out from the logo (don't feel bad if you can't; when I first saw this on a pocket schedule I couldn't figure it out for awhile either).
http://bp2.blogger.com/_jzYCQsDVNOw/RqjF31F9iXI/AAAAAAAAAA0/ISLjLtw71cE/s320/Pony+Up.jpg
BIG BLUE DEFENSIVE END
07-27-2007, 09:28 AM
Originally posted by CalallenWildcat
Over at an SMU site (ponyfans.com), we are discussing the merits of a brand-new marketing campaign. The logo of this campaign is shown below. There is a slogan as well...let's see if you guys can figure it out from the logo (don't feel bad if you can't; when I first saw this on a pocket schedule I couldn't figure it out for awhile either).
http://bp2.blogger.com/_jzYCQsDVNOw/RqjF31F9iXI/AAAAAAAAAA0/ISLjLtw71cE/s320/Pony+Up.jpg
Giddy up?
Maroon87
07-27-2007, 09:37 AM
Pony Up.
CalallenWildcat
07-27-2007, 09:50 AM
Originally posted by Maroon87
Pony Up.
You win.
So here's part 2 of the question...why would you use "Pony Up" as a slogan for an awareness campaign? I could understand if the campaign were about fundraising, but it isn't.
Rabbit'93
07-27-2007, 10:22 AM
If you're thinking about the original context of the word you would think of money....but I like it. Kinda like cowboy up. i get it.
CalallenWildcat
07-27-2007, 10:28 AM
Originally posted by Rabbit'93
If you're thinking about the original context of the word you would think of money....but I like it. Kinda like cowboy up. i get it.
Well...it's SMU we are talking about...if we want to create new fans, we've got to get away from our current perception
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