Ameriquest Field in Arlington is no more ...

[3afan]

from DMN ::

SPORTS ALERT
The Rangers have severed their relationship with Ameriquest Mortgage. Effective immediately, the stadium is now Rangers Ballpark in Arlington. Details to come.

[Adidas410s]

thank God!!!

:clap: :clap: :clap:

[Emerson1]

I didn't mind the name. It could of been something like minute maid or UPS field.

[JasperDog94]

Originally posted by Emerson1
I didn't mind the name. It could of been something like minute maid or UPS field. Minute Maid Park - Where the players are juiced and the fans are squeezed.;)

[DU_stud04]

i still call it ballpark in arlington, never liked the whole ameriquest name. :)

[Txbroadcaster]

The name wont stay the same..they will sell the rights again

[3afan]

Rangers rename their home
Ameriquest out; it's now Rangers Ballpark in Arlington

03:27 PM CDT on Monday, March 19, 2007
By EVAN GRANT / The Dallas Morning News
egrant@dallasnews.com

The Liberty Bell no longer tolls for the Rangers.

The club on Monday severed its relationship with Ameriquest Mortgage, the financially troubled lending company that uses the bell as its logo and that had served as the title sponsor on the ballpark in Arlington.

Effective immediately, the stadium is now Rangers Ballpark in Arlington. Rather than simply add "The" to the title and restore the original name, the club wanted its name as part of the title to help build the Rangers' brand.

"All our research showed that our biggest asset was the perception of the ballpark," owner Tom Hicks said. "We need to make sure that we identify our brand with our biggest asset. That is a huge plus for us."

To get the brand name on the stadium, the Rangers are giving up a significant amount of cash. The club signed a 30-year, $75 million agreement with Ameriquest in 2004. The Rangers have received approximately $7.5 million of that money.

Ameriquest, one of the leaders in the now-troubled subprime lending industry, announced on Friday that it was laying off a substantial number of workers and consolidating operations. The Orange County Register reported that Ameriquest would lay off between 2,800 and 3,200 workers. Last year, Ameriquest cut 3,800 employees and also agreed to pay $325 million in a multi-state settlement over claims of deceptive lending practices.

Hicks said the Rangers had sought to buy back the stadium name as early as the middle of last year. Ameriquest, he said, resisted until late in 2006.

The Rangers hope to make back about $1 million to $1.5 million per year in reselling the signage in and around the park that had been given to Ameriquest as part of the deal. Among the signs in the ballpark is a giant replica of the Liberty Bell in the left field upper deck.

"It's worth more to us to have our brand back than it is to have the relationship [with Ameriquest]," Hicks said. "You never say never, but as far as I'm concerned, it's going to be Rangers Ballpark for forever. It's going to be 'Welcome to baseball at Rangers Ballpark in Arlington.' "

[smustangs]

Originally posted by DU_stud04
i still call it ballpark in arlington, never liked the whole ameriquest name. :)

me too

[BuffyMars]

It's the Ball park in Arlington. Period. :thumbsup:

[SintonFan_inAustin]

does the Bell stay still, it rings on a homerun and the only homerun i have gotten was when it was hit there and i was able to pull it out of there.

[kaorder1999]

interesting